Any time we log in to socials, we should be cognizant of the information we're willing to reveal and how for-profit actors could use that personal data. Sharing our time, tastes, and feedback with online communities is what draws us to the apps, but it’s easy to “overspend” your seemingly limitless personal data in exchange for entertainment. The TikTok application is unlike its contemporaries because its information-gathering technology is steps ahead and much more powerful. That information is primarily used to tailor the user’s feed and promote engagement with targeted advertisements.